The project's vision is to bolster pedestrian and cycling amenities, fostering ease of movement and thereby boosting tourism. Key objectives include reducing accidents, optimizing budget use, lessening car dependence, and curbing air pollution.

Employing the "Vision Zero" strategy, the goal is to attain zero roadway incidents. This necessitates a fresh perspective on transportation infrastructure, where safety and comfort take precedence.

The initiative seeks to position itself as a global landmark, drawing in both investors and visitors.